Price elasticity of supply

PES is the responsiveness in Supply to a change in the price of a product

%change in quantitysupplied/%change in price

This type of elasticity will always be positive as a producers main aim is to maximise profits, this therefore would mean that the higher the price, the more is supplied by a producer.

  • Between 0 and 1: This suggests that supply is inelestic, this means that supply is not very responsive to a change in price of a product
  • Greater than 1: Supply is elastic, therefore producers are able to respond to a change in price and supply more very quickly if price rises
  • Equal to 1: here a change in price is proportional to a change in quantity supplied

  What determines the price elasticity of supply?

  • Availability of stocks of the product: The speed at which goods can be released depends if the stock is available, the stock can be stored in warehouses or businesses such as Tesco can have “buffer stock” which means that they have extra stock to cope with sudden changes in demand, if this is the case, then supply is fairly PES elastic, in which an increase in price would mean that these businesses can quickly supply more.
  • Availability of factors of production: Labour tends to be the most available factor of production, so that means that if the price increases then more can be produced, in this instance supply is thought to be PES elastic. However for some businesses it may be the availability of capital that determines the output produced, this maybe because extra capital will need to be found and installed, workers will need to be trained to use the equipment, and this would mean that supply would be inelastic
  • Time: When supply takes more time adjust, it makes it more inelastic as it is less responsive to a change in price, however in the long term supply would be more elastic as more would be available.

 

Cross Elasticity of Demand XED

XED measures the responsiveness in demand of one product following a change in price of another product:

Change in quantity demanded of product A/change in price of product B

A (+) positive indicates that the products are substitutes, whereas if the elasticity is negative (-) it indicates that the products are complements, if the relationship is zero then there is no relationship between the two products whatsoever.

A higher positive XED indicates that the products are close substitutes whereas when the product has a highly negative XED it indicates that the products are strong complements.

 

How would this be analysed in an exam?

An exam question from the 2012 January OCR past papers which is relevant to this topic:

Using the information from fig 1, comment on wheathe chewing gum and theraputic chewing gum are substitutes

The question paper is available on the OCR website along with the markscheme, however I am just going to walk through on how this should be answered (as the case study is quite important aswell!)

  • The XED for the 3 gums were 0.1, 0.2 and 0.3 (3 marks awarded for working out the XED)
  • They are all positive therefore they are substitutes
  • They are all XED inelastic
  • all below 1
  • Às the price goes up for theraputic gum, the demand for normal gum does not increase by so much

The above are all interpretations  that are made when analysing the figures, below are what you should do when you further comment to get the maximum marks for the question

  • Questioning the reliability
  • they are estimates
  • other factors of demand may have influenced the inelastic nature
  • users are not very likely to switch to normal chewing gum as the benefits are greater so price would not influence demand
  • figures may change over time
  • Inelastic estimates indicates weak substitutes

 

Income elasticity of Demand YED

YED measures the responsiveness in demand when there is a change in income:

%change in quantity demanded/%change in income

 

Normal goods are goods that have a positive YED, and inferior goods are goods that have a negative YED.

When income increases then demand for Normal goods increases, the more elastic a good is, reflects how much demand would rise.

Income inelastic: Is where goods for which a change in income produces a less than proportionate change in demand

 

Income elastic: os where goods for which a change in income produces a greater than proportionate change in demand

 

An example of a normal good is where income increase by 5%, this then leads to an increase of Apple Ipads by 8%, so remembering that negative and positive signs matter here, as a (+) sign means that the good is normal and if it is (-) sign it means that it is an inferior good, the YED is 1.6, this is YED elastic, so what does that mean for apple?

Well because it is a normal good:

  • It tends to expand when income grows
  • Apple will increase locating and advertising in high income areas
  • they will do badly in a recession

And what if it was an inferior good that was effected?:

  • They expand during recession
  • Inferior goods will be more popular in low income areas
  • Do well during recession

 

 

 

Price elasticity of Demand (PED)

 

The elasticity is the extent to which buyers and sellers respond to a change in market conditions…

Price elasticity of demand

PED measures the responsiveness in demand to a change in price, it is measured with the following equation:

% change in quantity demanded/%change in price

 

For example if Sony playstation raised the price of their Sony ps3 console by 5% and as a result of this demand for the games console fell by 10% it means that the price elasticity is:

10% (change in quantity demanded)/5% (change in price) = -2

This suggests that demand for the games console is responsive to a change in price, as it is above 2 it suggests that this product is price elastic:

Price elastic is when the percentage change in quantity demanded is sensitive to a percentage change in price

 

Price Inelastic therefore is when the percentage change in quantity demanded is NOT sensitive to a percentage change in price.

 

PED is greater than 1 = Price Elastic

PED is less than 1 = Price inelastic

PED 1 = where a change in price causes a proportional change in demand

So now we have looked at PED we need to ask the obvious questions, what factors affect demand for products?

  • The availability and closeness of substitutes: This is an alternative to a particular product. The more close substitutes available for a product means that it is probably price elastic. So if we go back to the playstation example: It had an elasticity of 2 which shows that it is PED elastic, this implies that there are probably substitutes that are fairly similar to the product such as the XBOX 360
  • The relative response to a product with respect to income: If the product takes up a small part of income, such as a packet of gum for example, then an increase in price would not really lead to such a large decrease in demand, in these instances, demand is thought to be price inelastic. However if a the product takes up a larger proportion of income, for example a holiday then demand would be more sensitive, making it more PED elastic. Some products are habit forming, such as Cigarettes. Therefore a change in price would not effect the demand for it by that much, no matter how much a proportion it may take up on the incomes, even for lower income families.
  • Time: In the short term, changing buying habits may be hard, so during this period demand maybe price inelastic, however over time demand becomes more elastic as more substitutes become available. Consumption of a product can even be delayed, making it more price elastic, this is even more so as these products do not tend to be necessities such as home improvements.

 

Definitions for economics

Aggregate demand: The total demand for a country’s goods or services at a given price level and at any given time

Aggregate supply: The total amount that producers in an economy are willing to supply at a given price level in a given time period

allocative efficiency: where consumer satisfaction is maximised

Asymmetric information: Information not equally shared between 2 parties

capital: man made aids to production

Change in demand: where a change in a non-price factor leads to an increase/decrease of demand

choice:the selection of appropriate alternatives

command economy: an economic system where capital  and resources are allocated centrally

complements: goods for which there is joint demand

consumer confidence: how confident consumers are about the future economic prospects

cooperation tax: A tax on firms profits

Cross elasticity of demand (XED): the responsiveness in demand for one product compared to the change in price of another product.

Demand: The quantity of a product that consumers are willing to purchase and are able to purchase at various prices over a period of time

Demand curve: This shows the quantity demanded and the price of the product

Demerit goods: goods where the consumption of them is more harmful to the consumers than they actually realise

direct tax: A tax that cannot be avoided and taxes the people and firms

Disposable income: Income after taxes on income have been deducted and state benefits have been deducted

division of labour:  The specialisation of labour, where labour is broken down into separate tasks

economic efficiency: when the economy is both productively and allocatively efficient

Labour: The quantity and quality of human resources

Enterprise: The willingness to take the risk

Factors of production: The resource inputs that are available in an economy for the production of goods and services

Land: natural resources in an economy

Want: anything you like, regardless of whether you have the resources to purchase it

scarcity: A situation where there are insufficient resources to meet all want

opportunity cost: The cost of the  next best alternative forgone

Factor endowment: The stock of the factors of production

Production: the output of goods and services

Subsidy: A payment by a governing body to increase consumption or production of a particular good or service

production possibility curve: This shows the maximum quantities of different combinations of output of two products, given current resources and the state of technology

trade off: the calculation involved, when deciding to give up one good for another.

Economic growth: Change in the productive potential of an economy

productive potential: is the change in the maximum output that an economy is capable of producing.

Market economy; An economic system whereby resources are allocated according to the market forces of demand and supply

Price system: A method of allocating resources by the free movement of prices

Supply: the quantity of a product that producers are willing and able to provide at different market prices over a period of time

Mixed economy: an economic system where resources are allocated through a mixture of the market and direct public sector involvement


Definitions for a competitive market and how they work

Market: Where buyers or sellers meet to exchange products

Sub-market: A recognised distinguishable part of a market, also known as  a market segment

Notional demand: the desire for product

effective demand: the willingness and ability to buy a product

Consumer surplus: The amount that the consumer is willing to pay, above the price that is actually paid.

Real disposable income: Income after all forms of direct tax have been taken into account. And state benefits have been added to take account the change in price levels

Normal goods: Goods for when income increases, demand increases

Inferior goods: goods for when income increases, demand decreases

substitutes: competing goods

complements: goods for which there are joint demand

change in demand: Where a non-price factor leads to an increase/decrease in demand

producer surplus: the difference between the price the producer is willing to accept and what is actually paid. 

equilibrium quantity: The amount that is wanted and supplied at a given price

Disequilbrium: Any postion in the market where demand and supply are not equal

surplus: an excess of supply over demand

Shortage: an excess of demand over supply

Elasticity: The extent to which buyers and sellers respond to change in market conditions

Price elasticity of demand: the responsiveness of the quantity demanded to a change in the price of the product

Price elastic: where the percentage change in quantity demanded, is sensitive to a change in price

price inelastic: where the percentage change in quantity demand is not that sensitive to a change in price

Income elasticity of demand; The responsiveness of demand to a change in income

Normal goods: Goods witha a positive income elasticity of demand

Income elasticity: goods for which a change in income produces a greater change in demand

income inelastic: goods for which a change in income produces a smaller change in demand.

Cross elasticity of demand (XED): The responsiveness of demand for one product in relation to the change in price of another product

Price elasticity of supply: The responsiveness of the quantity supplied to a change in price of the product

Market failure: Where the free market mechanism fails to achieve economic efficiency

Productive efficiency: where production takes place using the least amount of scarce resources

Economic efficiency: Where both allocative and productive efficiency are being achieved

Inefficiency: where economic efficiency is not achieved

free market mechanism: The system by which the free market forces of demand and supply determine prices and the decisions made by consumers and firms

information failure: A lack of information resulting in consumers and producers making decisions that do not maximise their welfare

Private costs: The costs incurred by those taking a particular action

private benefits: the benefits incurred by those taking the particular action

external costs: the costs that are the consequence of externalities to third parties

External benefits: the benefits that accrue as a consequence of externalities  to third parties

Social costs: The total costs of a particular action

social benefits: the total benefits of a particular action

negative externalities: this exists when the social costs of an activity is greater than the private costs

positive externalities: Where the social benefit is greater than the private benefit

merit goods: goods that have greater benefits than consumers actually realise

De-merit: goods that are more harmful than consumers actually realise

public goods: goods that are collectively consumed and have characteristics of non rival and non excludability

Free rider: someone who directly benefits from the consumption of a public good but who does not contribute towards its provision

non-rivalry: situation where consumption by one person does not affect the consumption for all others

Quasi public goods: Goods that have some but not all characteristics of public goods

Direct tax: one that taxes the income of people and firms and that cannot be avoided

indirect tax: a tax levied on goods and services

Polluter pays principle: any measure, such as a green tax, whereby the pullet pays explicitly for the pollution caused

Tradable permit: A permit that allows the owner to permit a certain amount of pollution. And be sold to another polluter if not used very much.